Privacy Policy for Mountain Pass Aquatics

Effective Date: August 8, 2025

Mountain Pass Aquatics ("we," "us," or "our") operates the website at mountainpassaquatics.org (the "Website") and is committed to protecting the privacy of our users. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our Website, interact with our advertisements on Meta platforms (e.g., Facebook, Instagram), or sign up for our water polo club. By using our Website or engaging with our ads, you agree to the practices described in this policy.

This policy complies with applicable data protection laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and Meta’s advertising policies.

1. Information We Collect

We collect the following types of personal information:

a. Information You Provide

Contact Information: When you fill out forms on our Website or through Meta Lead Ads (e.g., Instant Forms on Facebook or Instagram), we may collect your name, email address, phone number, and address.
Registration Information: For club sign-ups, we collect details such as your age, membership preferences, and USA Water Polo (USAWP) membership details.
Communications: If you contact us via email, forms, or Meta Messenger, we collect the information you provide, such as inquiries or feedback.

b. Information Collected Automatically

Website Usage Data: We use Meta Pixel and analytics tools (e.g., Google Analytics) to collect data about your interactions with our Website, including IP address, browser type, pages visited, and time spent on the site.
Ad Interaction Data: Through Meta’s advertising tools (e.g., Pixel, Lead Ads), we collect data on how you interact with our ads, such as clicks, form submissions, or retargeting for sign-up campaigns.
Cookies and Tracking Technologies: We use cookies and similar technologies to track user behavior, enhance ad performance, and improve our Website. You can manage cookie preferences via our cookie banner.

c. Information from Third Parties

We may receive data from Meta (e.g., audience insights from ad campaigns) or USA Water Polo for membership verification, subject to their privacy policies.

2. How We Use Your Information

We use your personal information for the following purposes:

Club Registration: To process sign-ups for Mountain Pass Aquatics, including verifying USAWP membership and communicating program details.
Marketing and Advertising: To deliver personalized ads on Meta platforms, retarget visitors who engaged with our Website or ads, and promote club events or memberships.
Website Improvement: To analyze usage patterns and optimize our Website’s functionality and user experience.
Communication: To respond to inquiries, send updates about our programs, or provide information about the sign-up process.
Legal Compliance: To comply with applicable laws, such as GDPR and CCPA, and Meta’s advertising requirements.

Our legal bases for processing under GDPR include:

Consent: For ad tracking, cookies, and marketing communications.
Contractual Necessity: For processing sign-ups or membership agreements.
Legitimate Interest: For improving our Website and ad campaigns, provided it respects your rights.

3. How We Share Your Information

We may share your personal information with:

Third-Party Service Providers: We use tools like Mailchimp for email marketing, Google Analytics for website analytics, and Meta for ad targeting. These providers process data on our behalf under strict data protection agreements.
USA Water Polo: To verify membership status for club registration.
Legal Authorities: If required by law, such as responding to subpoenas or government requests, in compliance with GDPR, CCPA, or other regulations.
Business Transfers: In the event of a merger, acquisition, or sale, your data may be transferred with appropriate safeguards.

We do not sell your personal information under CCPA definitions.

4. Data Retention and Security

Retention: We retain your data only as long as necessary for the purposes outlined (e.g., until your membership ends or you unsubscribe from marketing). Ad-related data (e.g., Meta Pixel) is retained for up to 180 days for retargeting, per Meta’s policies.
Security: We implement reasonable measures to protect your data, including encryption, secure servers, and access controls. However, no system is completely secure, and we cannot guarantee absolute security.

5. Your Data Rights

Depending on your location, you have the following rights:

Access: Request a copy of the personal data we hold about you.
Correction: Update inaccurate or incomplete data.
Deletion: Request deletion of your data, subject to legal obligations.
Opt-Out: Opt out of marketing communications or data selling (under CCPA).
Restrict Processing: Limit how we use your data (under GDPR).
Data Portability: Receive your data in a structured, machine-readable format.
Withdraw Consent: Revoke consent for cookies or marketing at any time.

To exercise these rights, contact us at [insert email, e.g., info@mountainpassaquatics.org]. We will respond within 30 days (or 45 days for CCPA requests, if extended).

6. Cookies and Tracking Technologies

We use cookies and Meta Pixel to enhance your experience and deliver targeted ads. Our cookie banner allows you to manage preferences, including opting out of non-essential cookies. You can also adjust browser settings to disable cookies, though this may affect Website functionality.

For Meta Pixel, we track user interactions (e.g., page views, form submissions) to optimize ads. You can opt out via Meta’s Ad Preferences or our cookie banner.

7. Third-Party Integrations

We use the following third-party tools, which may process your data:

Meta (Facebook/Instagram): For ad targeting, Lead Ads, and Pixel tracking. See Meta’s Privacy Policy: https://www.facebook.com/privacy/policy/.
Google Analytics: For website usage insights. See Google’s Privacy Policy: https://policies.google.com/privacy.
Mailchimp: For email marketing campaigns. See Mailchimp’s Privacy Policy: https://mailchimp.com/legal/privacy/.

8. Meta Lead Ads and Instant Forms

For our Facebook and Instagram ad campaigns, we use Meta Lead Ads with Instant Forms to collect sign-up information (e.g., name, email). These forms include a link to this Privacy Policy, as required by Meta. Data collected is used for registration and marketing, as described above, and is securely transferred to our systems.

9. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. The updated policy will be posted on our Website with a revised effective date. For significant changes, we will notify you via email or a Website notice. Please review this policy periodically.

10. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Mountain Pass Aquatics
Email: [insert email, e.g., info@mountainpassaquatics.org]
Address: [insert address, e.g., 1234 Main St, Beaumont, CA 92223]
Phone: [insert phone number, e.g., (555) 123-4567]

11. Compliance with Meta’s Ad Policies

This Privacy Policy complies with Meta’s 2025 advertising policies, including requirements for Lead Ads and transparency in data collection. We do not use data for discriminatory practices or target ads based on sensitive attributes, in line with Meta’s restrictions on housing, employment, and financial services ads.

Last Updated: August 8, 2025